Seagram's Blenders Pride, powered by FDCI

Blenders Pride Fashion Tour — Robots on the Runway

ShowMonk Experiences brought innovation to the runway by deploying humanoid robots at the Blenders Pride Fashion Tour powered by FDCI. Sharing the stage with Tamannaah Bhatia and complementing the futuristic vision of celebrated designers Falguni Shane Peacock, the robots transformed the runway into a spectacular fusion of fashion and technology.

Client
Seagram's Blenders Pride, powered by FDCI
Year
2025
Location
India
Discipline
EXPERIENTIAL
Model on the Blenders Pride Fashion Tour runway flanked by humanoid robots, with celebrity showstoppers and the FDCI designer line-up
DisciplineFashion runway
TechnologyHumanoid robotics
PartnerFDCI

The challenge

A fashion tour that has run for years needs a genuinely new reason to be photographed. Introducing robotics to a live couture runway meant the technology had to hold its own next to FDCI designers and celebrity showstoppers — present enough to be the headline, disciplined enough never to upstage a garment.

Our approach

We treated the robots as cast, not props. Their walk patterns were blocked against the designer line-up and locked into the same cue stack as lighting and LED content, so every entry hit on the beat. A deep-ocean LED environment gave the ramp a cinematic ground, keeping the black-and-silver couture and the brushed-metal robots reading cleanly against it under show lighting.

The outcome

The robot walk became the tour’s most shared visual moment, and the show ran without a single missed technical cue across the celebrity finale, designer segments and the group showstopper walk.

Highlights

  • Humanoid robots choreographed into a live couture runway
  • Robot movement locked to the lighting and LED cue stack
  • Deep-ocean LED environment designed to flatter metal and monochrome couture
  • Full show technical direction across designer, celebrity and finale segments

From the floor

Humanoid robots positioned on the Blenders Pride Fashion Tour ramp under show lighting
Humanoid robots positioned on the Blenders Pride Fashion Tour ramp under show lighting